The Influence of Human-Centered Sustainability Practices, Purpose-Driven Job Meaningfulness, and Mental Workload and Cognitive Fatiuge on Field Work Engagement: The Mediating Role of Ethical Organizational Commitment in Marketing and Collection Teams at FiF Group, A Member of Astra

Abstract

This research aimed to examine the influence of Human-Centered Sustainability Practices (HCSP), Purpose-Driven Job Meaningfulness (PDJM), and Mental Workload and Cognitive Fatigue (MWCF) on Field Work Engagement (FWE), with Ethical Organizational Commitment (EOC) serving as a mediating variable among marketing and collection employees at FIFGROUP, a member of Astra International. A quantitative approach was employed using a purposive sampling technique involving 130 field employees from the Pringsewu Branch. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1. The findings revealed that HCSP had a positive and significant effect on both FWE and EOC, indicating that employee-centered sustainability practices strengthened ethical commitment and enhanced work engagement. PDJM significantly influenced EOC but did not directly affect FWE, suggesting that meaningful work contributed to engagement indirectly through ethical commitment. Conversely, MWCF had a negative and significant effect on FWE but did not significantly influence EOC, implying that excessive mental workload directly reduced employee engagement without affecting ethical commitment. Furthermore, EOC had a positive and significant effect on FWE and partially mediated the relationships between HCSP and FWE as well as PDJM and FWE. However, EOC did not mediate the relationship between MWCF and FWE. These findings highlight the importance of fostering employee-centered sustainability practices and strengthening ethical organizational commitment to improve work engagement while emphasizing the need to effectively manage employees’ mental workload and cognitive fatigue. This study integrates sustainability, meaningful work, ethical commitment, and psychological workload into a unified framework for understanding field employee engagement in the financial services sector.